Disney is Focusing on Inclusive Apparel with First-Ever Adjustable Ears

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Recently, Disney realized there was something missing from their apparel options. There wasn’t anything for those with special needs. As a result, there has been a stronger focus on creating more inclusive options for Disney fans at home and in the parks.

The first-ever adjustable Mickey Mouse ears debuted last week as part of the Wishes Come True Blue Collection. Inspired by Make-A-Wish, this collection celebrates 40 years of Disney and Make-A-Wish working together to grant life-changing wishes for children with critical illnesses. These new ears feature adaptable straps instead of a hard headband that just sits on the head. The focus is to make them more comfortable for those children with sensory issues and those that may have medical devices that would normally make normal ears uncomfortable or impossible to wear.

Last month Disney debuted a new inclusive line of Halloween costumes they partnered with Disguise to create for those in wheelchairs or have other accessibility needs. “The wheelchair covers allowed us an opportunity to create something that brings fans deeper into the story,” says Jenifer DeSofi, SVP of product creation for Disney consumer products, games and publishing. “A child who loves Cinderella can now also have the experience of riding in her magic carriage to fully transform into the character.”

New costumes were also created that features an opening at the back and a discreet flap in the front center for easy tube access. They begin at $49 on the shopDisney website.

A new line of sensory-friendly tees also made their way to shopDisney.com last month. Disney’s sensory-friendly collection is designed with all kids in mind. Our range of styles includes tagless, soft-to-the-touch t-shirts, with flat seams. Making everyone part of the magic. Additional shirts featuring new characters will be available online in December starting at US$18.99.

 

“We want to be at the forefront of creating diverse and inclusive products,” DeSofi says. “[Doing so] expands our reach, relevance and impact with communities and fans around the world.”

Stay tuned for even more sensory and inclusive product coming to shopDisney and Disney parks.

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